Grow your company, team, and career through content marketing
Some Good Content helps content marketers learn the practical frameworks, processes, and skills needed to plan, build, and execute a more thoughtful content marketing strategy.
“This is fantastic. Instant insane ROI. Well done.”
— Dave Gerhardt, CMO at Privy
“No fluff. Perfect for anyone looking to step up their content marketing.”
— Ash Read, Editorial Director at Buffer
“You’re helping people get raises. You know that, right?”
— Katherine McCleery, Head of Marketing at Una
“My go-to resource for anything content marketing related.”
— Sara Pion, Brand Content Manager at Alyce
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Membership
Join 600+ content marketers from companies like HubSpot, Drift, Zapier, Buffer, Vimeo (and many more) and get a weekly helping of tips, tactics, frameworks, processes, and interviews with other content leaders to help sharpen your plan and move the needle.
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Services
Get the feedback, frameworks, processes, and recommendations you need to make sure your content and editorial strategy is on track to actually move the needle. Inquire about a one-off strategy review or monthly coaching engagements.
“John is like a Portkey into the content marketing world — transporting your ordinary content into something far more magical. No actual magic is involved, of course: He just knows a lot more about the specifics and mechanics of content than most Muggles.”
— Ann Handley, Partner at MarketingProfs & WSJ Best-selling Author
“John is a content marketing champion. I’ve seen him create and execute winning content strategies that were creative, collaborative, built on quality, and 100% results-focused. In some cases, I’ve been inspired to call him and ask him how he did it. He shared everything. He’s as generous as he is smart.”
— Andy Crestodina, CMO & Co-founder at Orbit Media Studios
Here’s what members are saying
“I’ve bought courses in the $300-500 range that don’t deliver as much value as this $10 subscription. Total game-changer for anyone looking to improve their content strategy skills.”
— Christopher John Haughey
“I’ve been following John since at least 2015 when he launched the “Louder Than Words” podcast. He’s been a great source of inspiration and knowledge to me and so many others. He knows content and he’s always looking to lift up others.”
— Jimmy Daly, Co-Founder & CEO at Superpath
“If you're passionate about content and generally want to cut through the B2B sh*t, this is the place to start. It’s worth every penny.”
— Adrie Smith, Head of Content & Branding at Recruitee
“Some Good Content is an incredibly well-thought-out, no-nonsense, sleeves-rolled-up, in-the-trenches resource for content marketers who want to get stuff done. I can’t think of another place to get the actual templates, processes, and behind-the-scenes work of high-performing content marketers. But it’s all in SGC.”
— Benyamin Elias, Director of Growth Marketing at Podia
“$10 for a Vulcan mind-meld with one of the best content marketers going? Easy decision. SGC is the fastest way to learn professional-grade content strategy. No armchair commentary, no theoreticals - just proven, practical content marketing tactics from a hands-on practitioner.”
— Ryan Law, Director of Marketing at Animalz
“Some Good Content has been my go-to resource for any and all content-related questions. It’s obvious to see just how much work goes into making every post informative, actionable, and helpful to anyone at any level. Couldn’t recommend it enough!”
— Sara Pion, Brand Content Manager at Alyce
“If you're like me and you like seeing how other companies pulled off some legit content plays and approach content planning, this one's definitely for you.”
— Stephanie Donily, Head of Content at Zapier
“I've been in marketing for a while and I shockingly don't know many content marketers. When John launched Some Good Content I knew I needed to sign up. I've connected with new people & sharpened my skills (especially SEO & planning!)”
— Emily Dumas, Content Lead at ZoomInfo
“Minute for minute, word for word, I have not found any greater source of content strategy systems thinking wisdom than this group.
As a former educator, I admire when people go beyond sharing tactics and instead teach mental models for problem-solving.”
— Adam Fachler, Head of Content Strategy at Blockchain.com
“I’ve been in the content game for a decade, led SEO teams at two agencies, work full-time as a content marketer and I am *still* learning new things in SGC. Whether you’re a content newbie, or about to publish your 1000th blog post, the opportunity to learn what’s working today and learn alongside some of the best people in content is special. It’s worth 10X the investment you make in SGC.”
— Brendan Hufford, Founder of SEO for the Rest of Us
“John does an incredible job of providing strategies that work, but that no one else is talking about. John holds nothing back, it feels like he lets us all in on his playbook that he has used to grow content at some of the greatest content-driven B2B companies.”
— John Short, Founder at Compound Growth Marketing
“Some Good Content is the best place to stay up-to-date on what’s working right now. No fluff. Perfect for anyone looking to step up their content marketing.”